Yugu

This business is located within their local area in New Zealand, where they have a unique market position due to low competitor density.

Despite these limitations, this business has a relatively high market position due to their internet-only retailing model, which allows them to operate with minimal physical presence.

The lack of competitors within a 5km radius may limit their ability to expand or diversify their product offerings in the short term.

However, their local competitor density is low, providing opportunities for growth and differentiation through targeted marketing efforts.